I amplify organizational missions, motivate award-winning teams, and develop strategic creative content and programs.
Hi, I’m Rachel Meskin, and over my 18 year career in nonprofits and world-renowned entertainment brands, I’ve delivered content excellence, spearheaded creative development, and grown departments with thoughtful, empathetic leadership. With contagious enthusiasm, I’m often credited with fostering a positive and inclusive work environment with internal collaborators and external partners. I excel at growing audiences and rallying others around an issue or idea. I would be honored to use my expertise to propel your organization’s digital and marketing goals!
Select Work
Marketing and Communications Leadership
I’ve managed social media, e-mail, and SMS marketing for popular brands, totaling roughly 100M followers. In addition to providing strategic oversight, I love rolling up my sleeves to write, design, and produce content. I am adept at developing authentic brand voices, analyzing audience profiles, conducting competitive and market trends research, and engaging stakeholders.
Key Results
5M+
fans managed on the ABCMouse TikTok
1M+
subscribers achieved for the Paramount+ YouTube Channel
2K+
videos produced annually at Skybound
40M+
monthly views secured for the Skybound YouTube Channel
80M+
fans reached with innovative approach to cross-platform digital campaigns
Select Digital Brand Oversight:
- ABCmouse
oversaw all social platforms and strategy from 2023-2024 - GammarayTV Facebook & YouTube
launched in 2018 and oversaw all social and editorial content through 2019 - Nick Jr. (Now called Nick Family)
managed strategy and wrote for social and CRM from 2013-2018 - Nickelodeon Instagram
managed from 2016-2017 - Nick Pinterest
and Nickelodeon Families Blog
managed from 2014-2018 - Spongebob Squarepants Facebook
managed in 2016 - Teenage Mutant Ninja Turtles Facebook
managed in 2016
Nonprofit Campaigns
With a passion for mission-driven work, my nonprofit experience includes creating marketing assets, events, member programs, and educational activities designed to inspire action. The below examples were times I went above and beyond my on-paper responsibilities to execute campaigns in support of organizational values and goals.
Save the Pygmy Dragon Panda
Concept design, writing, creative direction, photo shoot direction, art direction, game pathway building
I fully designed and executed an educational Alternate Reality Game at the National Zoo. I worked closely with illustrator and designer Mal Jones to brand the campaign, tech startup SCVNGR to build the experience, and internal artists, creators, and biologists to bring the game to life. Groups used their cell phones to navigate around the Zoo, solve puzzles, interact with actors, and learn about conservation to help save the Pygmy Dragon Panda, a make-believe species.
Agents of Change
Writing, concept design, creative direction, video editing, pathway building
I responded to a call to action from digital leaders across the Smithsonian and other D.C. cultural institutions for a pan-institutional collaboration that would attract new visitors. I pitched and executed an immersive event with a science fiction narrative. I worked within EdTech startup Green Door Labs to oversee the experience, collaborated with illustrator Cody Coltharp, and partnered with museum leads. I fostered a relationship with Girl Scouts of the USA to play. Participants used a custom app to “travel” from a post-apocalyptic future to curate objects from across the museums and National Zoo to build a utopian vision for their future societies.
Murder at the Met, An American Art Mystery
Pro bono narrative consulting, game pathway building
I consulted with the Metropolitan Museum of Art on their Muse Award-winning game, Murder at the Met: An American Art Mystery, to achieve its goal of attracting new teen visitors. I collaborated with Met employees Alice W. Schwarz, Masha Turchinsky, and Katherine Abbey on narrative design, and used startup mobile web tool, TourSphere, to construct the game.
Digital Marketing Production
During my career, I’ve overseen the production of thousands of videos and graphics from short-form social hits to longer-form YouTube series and on-air specials. Below are a few highlights.
The Ready Room Hosted by Wil Wheaton
Multiple Clio, Telly, and Shorty Award-Winning after show
My role as a Director of Creative Video involved day-to-day supervision of a Senior Producer, Associate Producer, Production Assistant/Researcher, and Production Management in the development of this acclaimed after show for Star Trek, including brainstorms, production documents, stakeholder engagement, approvals, and delivery.
iCarly | Behind The Scenes: iStyle Black Hair
Shorty Award Bronze winning video
I always ensure that the voices of my team are amplified, so that they can deliver diverse and exceptional content. As a manager, I champion for the production of inclusive content online and on-air, and allow space for trying new and innovative material and formats. This resulted in my team creating award-winning work they were proud of.
Visual/Art Direction
I frequently collaborate with illustrators, graphic designers, photographers, and art directors on shoots for web and social content.
Plan a SpongeBob SquarePants Party
Collaborative concept development, photo shoot client, writing
From taking a hands-on approach to writing articles and newsletters, to building crafts, to overseeing creative producers on their work, I’ve touched all aspects of the production process across web and visual media. I was one of the first strategists and contributors to NickelodeonParents.com, a resource site for parents and caregivers to engage with their kids using the Nickelodeon friends they love. The site was also a multichannel marketing initiative to feed the Nickelodeon Pinterest presence, where parents could find resources to plan parties and more, reaching over 80M fans on a shoestring budget.
Career Experience
Director of Social Media, Age of Learning
2023-2024
I directed a comprehensive social strategy resulting in an engagement rate increase of over 12% on TikTok, and most engaged-with and viewed videos of all-time.
Director of Creative Video, Paramount+
2015-2023
I grew a team of 15 creative video producers and researchers, overseeing all aspects of project management and digital production, resulting in performance growth and workflow efficiency.
Director of Editorial, Video, & Social, Skybound Entertainment
2018 – 2019
I oversaw digital strategy, content, and brand voice/positioning from the ground up for this startup resulting in 200% growth in first 7 months.
Fan Engagement Director, Nickelodeon
2015 – 2018
I led the digital strategy for world-renowned brands like Nick Jr., SpongeBob, and Teenage Mutant Ninja Turtles. I wrote, produced, and directed campaigns that garnered over 80M views and individual assets with 50M+ views.
Mobile Marketing Coordinator, PETA
2012 – 2013
I managed PETA’s text-based marketing programs. I wrote messaging, conducted testing, and ran daily mobile campaigns for different audiences, increasing engagement.
Education Programs Specialist, Smithsonian’s National Zoo
2008 – 2012
I managed seamless coordination of member events, increasing visitations, donor engagement and revenue. I wrote tours, curricula, web, and print content, created innovative new programs, and reduced budget and staff turnover.
Education
Master of Arts in Media, Culture, & Communications
University of London
Bachelor of Arts in Media Studies
Macaulay Honors College at Hunter College
Select Honors & Awards
Clio Award
Star Trek and 1923 Campaigns
SMARTIES Award
Overall Innovation
DMN Award
Innovation in Mobile Marketing
MUSE Award
Murder at the Met: An American Art Mystery
